Following radical shifts in consumer demand, General Motors is considering bringing a minicar to the U.S. that was originally designed for production in Latin America and Asia.
The Chevrolet Beat, which measures 11 1/2-feet, was first introduced in concept at the New York auto show last year. The Beat is even smaller than the Chevrolet Aveo subcompact, the smallest in GM's U.S. lineup.
So, is this an indication of some major changes to come?
"Everything is under review," says GM spokesman Dee Allen. "Obviously, the market has been changing rather rapidly. "
GM sales have fallen 16% this year; the industry's overall decline is at 10%.
The manufacturer has already found other methods for dealing with shifts in consumer demand including permanently closing plants, cutting truck production, possibly selling the Hummer brand, and developing more fuel-efficient vehicles.
No doubt- GM is definitely under the gun to start re-vamping its lineup. Company shares have recently fallen below $10, their lowest level in 50 years, and Merrill Lynch has voiced concerns over a possible bankruptcy.
In addition to launching more small cars, the company is working to produce gas-electric hybrids and clean hydrogen-powered cars as well.